In this bonus episode of the Destination Marketing Podcast, Cheryl Bagby and Marlyss Auster from Visit Ventura California join us to talk about how they were uniquely prepared when the coronavirus pandemic caused the tourism industry to shut down in early March. Listen and learn about how the Thomas Fire in December of 2017, helped them refine their crisis communications plan and prepare for future crises such as the pandemic that we face today.

“I think another key component through all of this is being willing to adapt and change. Even as a marketer, to focus so inward on residents is not something I’m used to, but it’s the right thing to do. I think it’s just being adaptable and knowing what can we do to help our community.” -Cheryl Bagby

“We really feel united and in order for our community to be united, we as leaders in the community have to be that way. I think that we’re leading by example more so in this crisis than we did the last one, but both are very important.” -Marlyss Auster

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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.

To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.