In this episode of the Destination Marketing Podcast, we have a special guest joining us from Australia. Josephina McDonald, Owner and Operator of Halls Gap Lakeside Tourist Park, offers a unique perspective about how the COVID-19 pandemic is affecting her business, as well as how her business revolves around refining the consumer experience. Listen to learn how Josephina is tackling some of the challenges presented by the current global situation, as well as how she works with stakeholders in her area to create a destination that customers crave.

“If you are a product or a destination, invest time to experience the product. My experience is that the minute I have been in a place, I have my own experience. It’s so much easier to share that experience and really sell that experience, if you have experienced it yourself.” -Josephina McDonald on the importance of experiencing your destination from the eyes of a customer.

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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.

To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.