Rhonda Salisbury, CEO of Visit Yosemite and Madera County, joins the Destination Marketing Podcast to discuss some of her marketing strategies and how her destination has approached marketing during the Covid-19 pandemic. Topics include marketing a destination that shares an attraction with other DMO’s, as well as Madera County’s illustrated Welcoming Committee campaign and how it has benefited her destination.

“You can really drill into your different uniqueness, but in any destination, you can find something very unique and you yourself fall in love with it over and over again.” -Rhonda Salisbury on using unique strategies to market your destination.

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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.

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