Ed Harris of Valley Forge in Montgomery County Pennsylvania, joins the Destination Marketing Podcast to talk about some of the creative approaches he and his team have taken with their marketing strategy, especially during the coronavirus pandemic. Topics include some of their nonconventional marketing approaches such as their comic book and mascot, as well as how they are able to still provide valuable resources to members while the park is closed.

“As a marketer during the coronavirus period, it’s definitely challenging. Everything shifts from trying to attract visitors to leveraging our voice for the community. We are still marketing, it’s just different messaging right now.”
-Ed Harris on marketing during the coronavirus pandemic

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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.

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