Randi Morritt, Director of Marketing at Aurora, Colorado, joins the Destination Marketing Podcast to talk about significant growth and opportunity in a destination. Topics include the Gaylord Rockies Resort, maintaining the inherent local culture, destination partnerships and customizing the visitor experience.

“All of our success has really been a proactive approach so if you’re constantly waiting for the next hotel renovation or a cool restaurant to open or your city council to change over, I think you’re really behind the eight ball in making that change happen because as … unlikely as it sounds it really can start with one person.” – Randi Morritt on the importance of proactivity as a destination marketer.

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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.

To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.