In this episode of the Suite Spot, we share how to get your hotel’s TripAdvisor listing ready for the new year. Host, Ryan Embree, is joined by Respond & Resolve™ Product Manager, Kristeena Seckinger to walk through the process of claiming and optimizing your hotel’s Tripadvisor profile. Kristeena and Ryan tackle some frequently asked questions about TripAdvisor including: how to update your property’s photos, how to remove TripAdvisor reviews, and can you wipe your TripAdvisor account. This episode gives important insight into what you need to do to make sure you are getting the most out of your hotel’s TripAdvisor. If you have a question about your hotel’s TripAdvisor account or need help managing it, call or text 407-984-7455. Resources https://www.travelmediagroup.com/wp-content/uploads/2019/12/TMG-Travel-TripAdvisor-Trust.pdf Episode Transcript Our podcast is produced as an audio resource. Transcripts are generated using speech recognition software and human editing and may contain errors. Before republishing quotes, we ask that you reference the audio. Ryan Embree: Welcome to Suite Spot where hoteliers check in and we check out what's trending in hotel marketing. I'm your host, Ryan Embree. Hello everyone, this is Ryan Embree, welcome to another episode of the Suite Spot. Today marks our 39th episode and last of 2019, very hard to believe. Thank you all for listening today. We've got a great episode for you today. This topic and subject was really brought up by a white paper that was recently published on travelmediagroup.com called "Travel, TripAdvisor, and Trust: How TripAdvisor Influences Traveler Booking Decisions" and now we've known over the last decade that TripAdvisor is one of the most influential places where travelers are looking when making their booking decisions. And with the end of 2019, going into the new year, we thought what we would do today is really prepare your hotel - make sure that you're getting everything out of TripAdvisor - so that when travelers are coming to your TripAdvisor account, they are seeing the most recent, up to date information. Because we know that these traveler's sites and review sites, they're ever-changing, they're ever evolving, just like our industry. So we need to make sure that all the new features that are out there, we're sharing with our hoteliers to make sure, again, you're in the best position to capture these travelers. So I would think of no better guest to invite on the Suite Spot than our own Kristeena Seckinger, who is our Respond and Resolve Product Manager. So Kristeena, you work a lot with TripAdvisor and really all online review sites, right? Kristeena S.: Yes, every day. Ryan Embree: Awesome. So you've got some great knowledge on - really from the basics of claiming your TripAdvisor, which we're going to talk about today, all the way down to making critical decisions about your account : potentially wiping your account, starting a new TripAdvisor, how you can remove reviews. These are all questions that we hear every single day about TripAdvisor that sometimes, you know, hoteliers might have a basic understanding of the site, but not those unique details. So I thought it'd be a really good episode to go ahead and get your TripAdvisor ready for the new year 2020. So let's start off with the basics, what's the first thing a hotelier should do if they've never managed their TripAdvisor before? Kristeena S.: The first step for any hotelier should be to claim their TripAdvisor page. This is a really relatively easy process that doesn't take long at all. All you have to do is find your property page on TripAdvisor and you want to scroll all the way to the bottom of the page right before the frequently asked questions section and there's going to be a button there that says, "Claim your listing." From there, you'll be prompted to sign into your TripAdvisor account or create a new one if you don't have o...