u, joins the Destination Marketing Podcast to talk about marketing an icon of America. Topics discussed include past and current campaigns, building a great partnership with Travel Michigan, and using digital marketing to help identify personas.

“When it comes down to it, people make your destination. And that’s what has really helped Detroit turn around, come back, and move forward is the people here being so passionate.” – Chris Pokorski on understanding your key assets

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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.

To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.