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In this episode of the Destination Marketing Podcast, Adam is joined by Mark Thompson, Executive Director of Visit Plano. Mark shares his insights on destination marketing, focusing on Plano’s unique position as a corporate and youth sports destination within the Dallas-Fort Worth Metroplex. They discuss the importance of regional collaboration, the power of exceptional servicing, and strategies for attracting diverse visitor segments. Mark also highlights Plano’s thriving food scene and the DMO’s efforts to enhance the visitor experience through strategic partnerships and communication.

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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Brand Revolt. If yo