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In today’s episode of The Destination Marketing Podcast, we continue last week’s conversation with The Utah Tourism Collective. Adam, Mo, Jason, AJ, and Sarah return to discuss some of the hottest topics in tourism as we head into 2025. With tightening budgets and increased scrutiny on DMO spending, it’s up to us as marketers to demonstrate the value tourism brings to communities. Our guests also share what’s on the horizon for their companies, from new attribution models to a stronger focus on content and storytelling.

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