Podcast

In this episode of the Suite Spot, we help hoteliers prepare their properties for the slow season by discussing the best ways to optimize their hotel’s social media profiles. Kelly Albritton, Senior Product Analyst, joins host Ryan Embree to share insights from her experience working in Travel Media Group’s social media department.
Ryan and Kelly cover important topics in this episode, from setting up automated messages on your social media accounts to leveraging social media ads to target new guests. Kelly suggests ideas on posting and how to measure the success of the social media campaigns your hotel runs. This is episode is a great guide on how to get more likes, engagement, and followers to your hotel’s social media profiles.
If you are looking to learn more information about our social media solution or want to submit a question for future episodes, call or text 407-984-7455.
Episode Transcript
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Ryan Embree: Welcome to Suite Spot where hoteliers check-in and we check out what's trending in hotel marketing. I'm your host, Ryan Embree. Hello, hello everyone this is your host, Ryan Embree and welcome to the Suite Spot. In today's episode we are going to talk about the up and coming slow season that is approaching, historically when we get in the winter, we know in the hotel and hospitality industry seems to - the wheels start turning a little bit slower. So we're going to try today to give you some tips and best practices on how to use social media during the slow season to help with occupancy, help with ADR, help with social media growth. So in saying that, I've got an expert special guest with us today, senior product analyst, Kelly Albritton who works at Travel Media Group's social media department. She has been with the company now for almost five years. So we're really excited to have her on. So thank you Kelly for joining me today.
Kelly Albritton: Thanks for having me.
Ryan Embree: So let's jump right in and talk about social media during your slow season, what would be kind of the first tip or best practice that you would tell a hotelier to get ready for the slow season?
Kelly Albritton: Well the first thing I would tell them is to optimize your accounts and make sure everything is looking right. Making sure that your Facebook and your social media accounts have a fresh look and their a fresh destination every time that your potential guests might come visit your page. So you need fresh pictures. Think about the last time that you took property photos. Do they need to be updated? Then you can also use the images to transform your cover images, so you have the ability to create a slideshow or add videos to your cover image. So the first thing they're seeing is always different.
Ryan Embree: We talk about expectation when it comes to travelers and when they're researching your property, whether it be on OTA sites, Facebook, other social media platforms. You want to make sure that those pictures that you're presenting them are the best representation of your property. One, but also sets the right expectation. So it's absolutely vital to make sure that those pictures are being refreshed. Now there's a couple of things that you guys do with adding some of Facebook's features for hotels. What are some of those things that you can add to a Facebook page for example, for a hotel?
Kelly Albritton: Well probably the most important is adding a book now button on the top right corner of your page just so that it's easily available and you want to make sure during the slow season that this is leading to the correct website. So make sure you check your book now button and the about information to make sure all the information is correct.
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