In this episode of The Destination Marketing Podcast, Adam and Jen Brunson, marketing coordinator at Visit Myrtle Beach, discuss Jen’s podcast, “I Speak Mama,” a podcast for moms that has been a crucial part of Myrtle Beach’s content strategy. They talk about why a podcast for moms works so well in the tourism space and how subtly promoting Myrtle Beach has proven to be an effective strategy. Jen emphasizes the importance of building trust with the audience before integrating promotional content, ensuring authenticity and a genuine connection with the community.

“Moms are the ones who are making a lot of decisions when it comes to travel and where they’re going. For us, the podcast is, okay, let’s build this community of people and then use Myrtle Beach as a background, and hopefully that community latches on to it. It’s not a main focal point, but it’s providing an area where they can go and understand what a mom in Myrtle Beach is going through and the excitement that’s here. And hopefully, they come and visit.” -Jen Brunson

I Speak Mama Podcast
Visit Myrtle Beach

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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.

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