On this special episode of the Destination Marketing Podcast, Adam sits down with the founder and CEO of Crowdriff, Dan Holowack. They discuss how Crowdriff has transformed the destination marketing industry through user-generated content. They also explore why destinations have seen tremendous organic growth on social media by letting local creators tell the story through short-form video. Adam and Dan delve into the future of content creators and influencers in destination marketing, highlighting why it’s critical to incorporate this field into your strategy today.

“I deeply believe that the destination’s story is best told by its people. That’s going to be the differentiator between destinations as we go forward. Destinations need to continue to seek out those storytellers within their destination and I hope that Crowdriff Creators can help do that. One way or another, I hope that it’s the local people that are telling that story and that’s what’s authentically resonating with visitors now more than ever.” -Dan Holowack

We’d like to thank Crowdriff for sponsoring this episode of The Destination Marketing Podcast. Learn more about Crowdriff Creators here!

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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.

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