Heather Larson, the president and CEO of Meet Chicago Northwest, joins Adam on today’s episode to talk about her background and how she got into tourism after leaving the workforce to be a stay-at-home mom. Adam and Heather also talk about the Chicago Bears and their potential new stadium in Arlington Heights, a northwestern suburb of Chicago. Listen in for a discussion on the pros and cons of this new building and its potential economic impact.

“So it’s not just the ten games a year. If they build, say, a 70,000-person stadium, with 70,000 seats, and then when you have concerts, you can fill in the lawn area and fill it with more, right? So that kind of economic impact is just going to be a game changer.” – Heather Larson

Meet Chicago Northwest

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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.

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