Stephanie Weeks, Social Media Marketing Specialist for Visit Plano, TX joins the Destination Marketing Podcast to talk about Social Media for destinations. Topics include the social media budget, the growth of full-time social media managers in destinations, and the importance of a content calendar.

“The social media budget is a really important tool and should be increased every year. If you have a full-time social media manager managing that budget as it grows every year and as digital gets more and more important and print is less and less… having somebody manage that and know what they’re doing- it’s really important to give them the tools.” – Stephanie Weeks on the importance of the social media budget for a destination

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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.

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