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Executive Director Nichole Farley of Explore Butte County joins Adam to delve into the concept of working with your community — and the power of having a seat at your destination’s table. They discuss why destinations struggle to get locals to see value in the DMO, and what destination marketers can do to fix that perception.

“I would say, as a young professional in the industry, don’t be afraid to sit at the table within your own organization. I remember as an intern, starting out in the tourism space, sitting at the table for board meetings and not being afraid to speak up.” -Nichole Farley

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