In this week’s episode, Adam and Stuart discuss the importance of creating content that resonates with the audience and inspires them to take action. They emphasize the need to prioritize the audience’s needs and desires over the DMO’s short-term gains and to create an active community by providing value to the audience. Adam and Stuart also discuss the challenges of measuring the impact of owned media on the bottom line and how to properly portray the value of branded entertainment to stakeholders.

“If you create great content that people want to take ownership of, then you know you’ve won this battle. You’ve resonated with them so much that they feel they are a part of it, it’s a part of them and they could take control of it. That’s killer right there. That’s what you should be striving towards.” -Stuart Butler

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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.

To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.