Chris Spendlove joins the Destination Marketing Podcast to talk tradeshows. Topics discussed include the value of tradeshows, useful tools for destination marketers, and the need to get your destination’s foundational branding elements cemented.

“This is who we’re trying to talk to, this is the list of our unique value propositions that we’ve identified, let’s map these value propositions to the needs of each persona. And then you can start building out messaging, then you can start building out advertising campaigns and from the information you’ve gathered, you’ll know what their watering holes are. Or if you don’t, an agency partner will.” – Chris Spendlove on the importance of knowing your destination’s foundational branding elements.

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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.

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