Podcast

In this episode of Suite Spot, we discuss the growing trend of going green in the hotel industry. Priscilla Osorio, Marketing Content Manager at Travel Media Group, joins host Ryan Embree to give advice to hoteliers on how to implement sustainable initiatives at your property without breaking the bank.
A recent Lodging Survey conducted by the AHLA, American Hotel and Lodging Association, in partnership with STR reports indicated that one of the most popular trends among travelers were green initiatives at hotels. In this Suite Spot episode, Ryan and Priscilla brainstorm several ideas for hoteliers looking to get started with green initiatives at their hotels, but might not have the budget to invest in major renovations. From starting a recycling program to selling reusable water bottles and straws to guests, this episode serves as a great beginner’s guide to going green.
If you have some innovative ways that your hotel is going green we would love to hear from you. You can also submit a question by calling or texting 407-984-7455.
Episode Transcript
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Ryan Embree: Welcome to Suite Spot where hoteliers check in and we check out what's trending in hotel marketing. I'm your host. Ryan Embree.
Ryan Embree: All right. Hello and welcome everyone to another episode of the Suite Spot. This is your host, Ryan Embry. We've got a great episode for you today and in today we're going to start with the, What's News. Before I kind of introduced the topic, we're going to talk about a AHLA survey that was recently conducted partnering with STR, which the, the content and data and analytics was just released in March of 2019. And in the survey, just really gathered some analytics and data in the hospitality sector and was talking about how hotels are advancing guest experiences and some of the top hotel industry trends. And as you can imagine, one of the hot topics was trying to focus efforts on getting millennials. Oh, I'm sure we've all heard that from time to time how important that segment is and trying to convert them.
Ryan Embree: But today we're actually going to talk about another topic that was brought up and that is going green. And it's an incredibly popular trend. In fact, it was pretty astonishing stat here as of 2018 25% of all U.S. Properties, so a quarter of all U.S. properties had received green certification, which is the gold standard of hotel sustainability. Now to put that in perspective, in 2016 this percentage was only at 16% almost 10% higher and just a span of two years. So hoteliers are starting to understand the importance, brands are starting to understand the importance of this going-green trend and customers are starting to appreciate that. And from this data we're going to look at some more statistics within the Suite Spot here, but we're really going to focus on maybe not so much for the hotelier that has enough capital to go ahead and redo their entire hotel and is sustainable or greenway or if you're familiar with lead certification, this is maybe for the hotelier that's just looking to put some new initiatives, almost like a beginner's guide to going green tips and best practices for hoteliers.
Ryan Embree: With me today, I thought we would bring in Priscilla Osorio who recently wrote a blog article in the Travel Media Group blog, which is titled Promoting Healthy Lifestyles at Your Hotel. And I thought this would be a perfect transition into this kind of going green, a topic that we have for today. So first and foremost, I want to welcome Priscilla to the podcast once again.
Priscilla Osorio: Thanks, Ryan.
Ryan Embree: Tell me a little bit about this blog article, some of the ideas, and maybe we can go back and forth on some best practices for this kind of ...
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