As the economy begins to head towards a recession, many companies are cutting down on costs. In times like these, demonstrating your value both as a destination and as an individual becomes invaluable. In the New Year’s episode, Adam discusses building a brand, harnessing owned media, and what we can all learn from Kim Kardashian.

“And I think it’s more important than ever to take the steps now to play the long game instead of the transactional game of just let’s run an ad and get a head in a bed. Let’s build a loyal following, a loyal audience, that’s gonna stick with us for years to come.”
– Adam Stoker

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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.

To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.