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Colby Remund, Chief Creative Officer at Relic, joins the Destination Marketing Podcast to talk Design Principles. Topics include style guides, mistakes in destination marketing creative, and design principle basics.

“Be practical in your approach to developing a style guide. Make sure that your needs are covered in how the style guide is prepared and then hopefully it gives you the foundation moving forward that will minimize the confusion and kind of clear up your brand, paving the way for the future”.

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