This week on the Destination Marketing Podcast, Adam talks with Todd Aaronson, CEO at Visit Modesto. They discuss how agricultural tourism has been crucial in the rapid growth of Modesto as a destination, and how the annual Almond Blossom Cruise has brought in over 100,000 visitors in the off-season. They also talk about what Antonio Banderas and Catherine Zeta-Jones have to do with the area and how cannabis tourism has been a surprising addition to the destination experience.

“By creating experiences around what the natural environment provides, we have been able to drive incredible tourism into the region.” -Todd Aaronson

Visit Modesto

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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.

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