In this episode, Alexi Khajavi, President of Hospitality, Travel & Wellness at Questex, joins the Suite Spot to give listeners a preview of the upcoming NYU IHIF 2025 event taking place in New York City on June 1-June 3, 2025.  This industry event is one of the most elite hospitality investment forums in the world, so tune in to find out why you should attend and get your finger on the pulse of hospitality. Ryan Embree: Welcome to Suite Spot, where hoteliers check in, and we check out what's trending in hotel marketing. I'm your host, Ryan Embree. Welcome to another episode of The Suite Spot. This is your host, Ryan Embree. Thank you so much for joining me. We've got an incredible, amazing episode with a very familiar face. If you're watching us and subscribed to our Travel Media Group YouTube channel or hearing us on any of the streaming platforms. That's Alexi Kajavi, Questex President, hospitality Travel and Wellness. Alexi, thank you so much for being back on the Suite Spot. Alexi Khajavi : Ryan, good to be here. Nice to see you. Ryan Embree: We almost have to credit you now as a co-host. You've been with us so many times. We've got even though it's a familiar face, a new topic, which we're gonna go get into. You've been on the Suite Spot before. We've had a couple conversations talking about your hospitality journey, some of the mentors along the way. I figured we'd start out today talking about your role. I see you, follow you on LinkedIn, your jet setting, all over the place, thought leadership everywhere. It's gotta be pretty cool in that position. Give us a day in the life of your position and what you do. Alexi Khajavi : So Questex is a medium sized information services company. We're B2B media at our core. We inform and we connect buyers and sellers, professionals across six industries. So the three that you mentioned, hospitality, travel, and wellness, are the markets that I have the privilege of running. And then I've got a counterpart that runs our life sciences, healthcare and technology. And we do that by publishing, daily editorial, writing about the industries, the trends, the topics we research. We have over 6 million first party data records. So these are individuals, names, titles, emails, contact information, but also really more importantly, their demographics and their behavioral, information. So what content they read, what are they engaging with, what are the premium pieces of content or research that they're downloading. And we use all of that to inform us as to what are the trends and topics that are impacting that industry, or different segments or categories of businesses within a vertical. And then we use that in turn to develop our programs at our events, to develop our content strategy, whether that be in digital or print. And we then work with the brands, the sellers in those industries to connect with those buyers. So, you know, prime example in hospitality would be investors are, you know, looking for, you know, enhanced guest experiences. So what are the technologies and the solutions in, in hotels that can do that? We'll position those brands specifically to buyers with buyers intent in the marketplace, looking for things like that. So that's what we do, and it's a really incredible industry to be in, and very exciting. And at our core, it's a noble pursuit of informing and connecting professionals in these industries. Ryan Embree: Well, I'm sure, Alexi, you have a very unique perspective, getting to see really a 360 view of travel, hospitality, and wellness between all the data, the conversations that you're having with you know, some of these buyers and sellers. And that's really, is a great segue into what we're gonna talk about today. 'cause we're gonna turn our attention to the NYU IHIF event. Questex got involved with this event recently. You just preached the importance of using feedback and data. I'm curious,