Tune in to the latest Suite Spot episode featuring TMG’s very own Chief Technology Officer, Jason Lee, as he gives listeners the latest update on our newest innovation, SMART Response powered by TMG AI. Hear about the development, successes, and challenges of building a guest review response solution with the ingenuity of artificial intelligence. Ryan Embree: Welcome to Suite Spot, where hoteliers check in, and we check out what's trending in hotel marketing. I'm your host, Ryan Embree. Welcome to another episode of The Suite Spot. As you can see, if you're watching us on our YouTube channel, we are here in our Suite Spot podcast studio in Maitland, Florida, here with CTO, Jason Lee at Travel Media Group. Jason, thank you so much for being back on the Suite Spot. Jason Lee: Yeah, thanks for having me. In the seated position. Ryan Embree: Yes. I feel like we should be celebrating maybe like a 10th or 15th milestone of you coming on the Suite Spot or something like that. It's been a lot, but we're here to talk about a really important topic, something that's been bubbling up in conferences, conversations that we're having something that you're not a stranger to. You've been doing some research on this and, and have some updates for us. But AI, I mean, it seems to be the, obviously the, the hot topic, like I said, at these conferences or just in the industry, outside of the industry in general, and then pairing it with guest review response, something that Travel Media group obviously known for. We're coming up on the 2 million guest review mark. Which Is a fantastic milestone, really exciting milestone, but I figured we could start the episode by just kind of talking about how Travel Media Group got into guest review response. A lot of the stuff and solutions that we've talked about on this podcast have been through hotel your feedback. Talk to us a little bit about this journey in review response, and then we'll get to maybe where the state of the industry is now, and AI and guest review response. Jason Lee: Well, you know, working with hotels the way we have for a lot of years, almost 10 years ago, we were getting a lot of requests to do review response. And so, we're like, yeah, I think we can do it. And then as we got into it, we realized like, wow, this is complicated because every hotel's different. The vibe of the hotel is different, but also the amenities and policies, the quantities, the types of sites that are, have more text or less text ratings and like, I think even getting deeper into, you know, how a hotel wants to use language. And so like, it's even beyond voice, you know? So it's like it's literally grammar and also types of words. And so I think, so we started in this very simple place, very innocent, like, we can do this. This is gonna be awesome. And I think the first offering we had was 20 reviews. It was an SLA of 20 reviews a month. It was TripAdvisor only and . So we, like, we, we jumped to that and quickly, almost like instantly it was like, well, we need, we definitely need Google, and well, we definitely need Expedia. We definitely need booking. You know, so we had to adapt. And it went, the adoption was not just in the sites that we've brought on, it was also in the complexity of the response. It was also in then systematically creating a flow. So the review comes in, we have a writer that writes a response. That response goes to the property. So like, that stuff wasn't initially there. It goes to the property, the property can edit it, and then, and then it goes live back on the site. So that whole process was also sort of formulated during those first, that first year, and then has become very perfected over time where, where we've taken that and we have all sorts of mechanisms to make sure we capture hotel voice, make sure we're doing the right things, critical review pieces that we're doing. So all of these things to really sort of make it as authentic as possible...