Co-host Jordan barker joins the Destination Marketing Podcast as a guest for the first time. Topics include maximizing technology in a tourism marketing role, a rundown of attribution, and the value of testing and learning.

“Yes we have a lot of great tools that will help you track the effectiveness of your marketing spend, and that’s absolutely the way we should go…the caveat is that there are certain marketing channels that are hard to quantify precisely, so make sure you don’t make that mistake of falling so in love with all of the digital channels and forgetting about all the other mechanisms that are out there”- Jordan Barker on the importance of not falling in love exclusively with digital channels in marketing.

Follow the Destination Marketing Podcast on social media:
Instagram
Twitter
YouTube
TikTok

If you’re enjoying the show, please leave us a rating and review on Apple Podcasts!

Subscribe to our newsletter!

The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.

To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.