Thomas Salley, Director of the Wilkesboro Tourism Development Authority, joins this episode of the Destination Marketing Podcast to talk about what it’s like to run a small DMO. Listen to learn about how his destination has navigated this turbulent year, as well as how an increased focus on content creation has helped his destination prepare for the future.

“We’ve got breweries, we’ve got wineries, we’ve got mountain biking trails, but so does everybody else. What they don’t have, is the unique people and the unique stories that come with those people — why they’re here, how they landed here, and what they think is special about the community. Those are things that you can’t replicate at other destinations. Those are the kind of stories that we try to tell.” -Thomas Salley

Visit Wilkesboro: https://www.wilkesboronc.org/

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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.

To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.