James Gibson, one of Relic’s creative directors, joins this episode of the Destination Marketing Podcast to talk all about some of the illustrated campaigns that he’s worked on, as well as strategies for helping destinations discover their brand identity. Listen to learn more about how you can apply these ideas to your own destination.

“If your brand or destination is feeling like you’re having a hard time standing out from the rest of the crowd, our mantra is to do what everyone else is not doing.” -James Gibson

Dinosaurland: The Origin of Adventure – https://www.youtube.com/watch?v=Ycx_IQ3fSqo
The Madera County Welcoming Committee – https://www.yosemitethisyear.com/welcoming-committee

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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.

To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.