Matt Hawkins, director of sports and market development at Bloomington-Normal Area Convention & Visitors Bureau, joins The Destination Marketing Podcast to discuss some of the ways that his destination has been able to create their own sporting events. Adam and Matt discuss a few of these events in greater detail and Matt gives advice to destinations wanting to create similar events.

“If you have an idea that you think you could probably tackle, then go for it. If your board or director is on board with it, or even if they’re not, give them the reasons why you think it would be successful and why you think you should tackle it.” -Matt Hawkins on creating your own events

To learn more about Bloomington-Normal click here

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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.

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