To kick off the 2023 season of DMOU, we turn to Vail Ross, STR’s Senior VP of Sales & Marketing. And, in this episode she shares her insight into what matters most for hoteliers now as we emerge from the ravages of the pandemic. It’s a fascinating look into one of a DMO’s most important client bases that you won’t want to miss…plus how Vail went from wanting to be a political operative to one of the most quoted hospitality experts on the planet. Join us.