VisitBritain has launched a global screen tourism campaign, kicking off with a blockbuster-inspired short film that sees Britain as the star of the show. The film takes viewers on a cinematic journey through Britain, giving them a front row seat to the destinations at the heart of the on-screen action. 

The campaign ‘Starring GREAT Britain‘ rolls out internationally this week, drawing on iconic film and TV moments from Mission: Impossible to Bridget Jones; Spider-Man to Succession; House of the Dragon to Harry Potter; Paddington to Fast & Furious to Mary Poppins Returns and more.

The launch film, directed by Academy Award-winning British director Tom Hooper, is supported by a wider advertising campaign which goes live this week across the U.S. as well as in Australia, France, Germany, and the Gulf Co-operation Council (GCC) countries.

Location, location, location. Imagine every dreamy castle, manor house, and stately drawing room. A trend known as set jetting or screen tourism is supported by VisitBritain’s research showing that 88% of visitors surveyed from the U.S. are keen to visit film and TV locations during a trip to the UK.