"The Pure Michigan campaign will soon mark its 20^th year, having survived budget cuts in Lansing in recent years.  It now appears to be on solid ground at least through Governor Gretchen Whitmer’s current second term.  Over its lifetime, ‘Pure Michigan’ has been widely praised among similar statewide themes and promotional labels by marketing professionals and tourism leaders in several states," reports Moody on the Market.

Smith Travel Research released the Michigan Lodging Report (2020-2024), which shows Michigan’s August occupancy rate of 69.4% is the highest it has been since 2019, and 1.3% higher than the previous year.

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