The tourism industry is embracing advances in artificial intelligence (AI) and data-driven technologies as destinations leverage these tools to enhance visitor experiences, optimize operations and strengthen local economies.

Jackson Hole Travel and Tourism Board works with Datafy, partnering to develop a data dashboard for sustainable tourism management.

“Every destination is seeing that people are using AI to make travel decisions more and more. It’s also changing search as we know it, so we have to stay competitive. We need to create good content, but we also need to make sure people can find and engage with it.” — Nancy Mammana, CMO, NYC Tourism + Conventions

NYC Tourism + Conventions has developed the first meetings and conventions planning AI-powered chat platform with GuideGeek tool from Matador Network to suit the needs of business event professionals.

Visit Isle of Man has launched an innovation challenge inviting developers to create new tools for visitor services using AI.

Leaders from these destinations shared their experiences and insights on how AI and data analytics could reshape the way travelers and destinations interact. In this article, PhocusWire talks to John Bowers (Jackson Hole), Nancy Mammana, (NYC), Deborah Heather (IOM) and Kelby Bosshardt (Datafy) to learn more.