Destinations, take note. Solo travel is on the rise. United Airlines is flaunting the trend, promoting National Plan a Solo Vacation Day on March 1 with the tagline: “YOLO (You Only Live Once), Fly SOLO.”

Google indicates that searches for “solo travel” skyrocketed 223% over the past decade. United indicates that solo passengers took 5% more trips with in 2024 compared to 2023. Those most likely to go it alone are Gen Z (approximately 70% fly solo), followed by Millennials at 65% and 57% of Boomers.