Learn Tourism Expands with Acquisition of JB Media Institute

At Learn Tourism the nonprofit academy, our mission has always been clear: to advance the tourism industry through education, innovation, and a commitment to sustainable practices. Today, we are thrilled to announce an exciting new chapter in that journey. Learn Tourism has officially acquired JB Media Institute, a leader in digital marketing education and storytelling training, further enhancing our ability to empower tourism professionals worldwide.

A Partnership to Empower Tourism Professionals

This acquisition marks a significant milestone for both Learn Tourism and JB Media Institute. By combining our expertise, we’re offering expanded educational resources and opportunities to support the growth and success of tourism professionals, destination marketing organizations (DMOs), and industry leaders.

As a trusted nonprofit, Learn Tourism has always been dedicated to building sustainable economies and enriching communities through innovative education. With JB Media Institute now part of our family, we’re expanding the tools, insights, and connections we provide to help tourism professionals thrive in an ever-changing landscape.

What This Means for You

The integration of JB Media Institute into Learn Tourism brings a host of exciting benefits for our students, clients, and partners:

• New Courses and Resources: Access advanced training in digital marketing, analytics, storytelling, and community engagement.
• DIY Tourism Marketing Conference: Don’t miss this year’s premier event, held March 17-18, 2025, in Asheville, NC. The conference will focus on actionable strategies to align tourism goals with community and environmental stewardship.
• Focus on Sustainability: Together, we are deepening our commitment to practical approaches for making tourism sustainable, impactful, and inclusive.

DIY Tourism Marketing Conference: March 17-18, 2025

We’re kicking off this new partnership with the DIY Tourism Marketing Conference in Asheville, NC. This event is designed to empower tourism professionals with hands-on learning opportunities and expert-led sessions that highlight the critical connection between tourism and sustainability.

The theme, “Tourism Stewardship in Action,” will guide discussions and workshops on fostering a balance between tourism growth, community values, and environmental preservation.

Registration is now open, and early bird discounts are available! Click here to register now.

Why This Matters

Tourism has the power to transform communities, economies, and lives—but only when done thoughtfully and sustainably. By combining Learn Tourism’s expertise in professional development with JB Media Institute’s proven track record in digital marketing education, we are better equipped than ever to help tourism professionals navigate today’s challenges while building a brighter, more sustainable future.

Looking Ahead

This is just the beginning. Together with JB Media Institute, we’ll continue to expand our offerings, support professionals in their learning journeys, and lead the tourism industry toward innovation and stewardship.

We’re excited to have you on this journey with us. Stay tuned for updates, new courses, and events designed to help you grow and succeed in tourism.

Would you be ready to Learn More?
Visit our updated course catalog, register for the DIY Tourism Marketing Conference, or explore how our expanded resources can help you achieve your goals.

Together, we’re shaping the future of tourism.

About Learn Tourism the nonprofit academy…

Learn Tourism is a 501c3 nonprofit organization dedicated to advancing the tourism industry through innovative educational practices and professional development initiatives. Our mission is to harness the power of science, business psychology, and adult education to build sustainable economies and enrich the tourism landscape.