Jackson County Tourism Development Authority has redirected $56,411 in advertising revenue, collected from ad sales in the Jackson County Visitor Guide since 2018, to support those in the region recovering from the storm’s devastation. These funds have been accumulating and remained unspent, allowing the JCTDA to make this donation at a time of great need.

“When Western North Carolina is strong, Jackson County is strong,” said JCTDA Executive Director Nick Breedlove. “We were fortunate here in our county, and we feel it's important to give back to our neighbors who need support right now. We are all connected as our region recovers.”