LJLaurie Jo Miller Farr
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Is Meta About to End the Free Ride on Threads?
By Laurie Jo Miller Farr•
The free ride on Threads has ended with Meta announcing on Friday that it will begin testing ads on its micro-blogging app. Some investors have said they believe Threads could generate as much as $5 billion annually, which is how much Twitter made before being purchased by Elon Musk in 2022. — Salvador Rodriguez, Deputy Tech Editor, CNBC
Key Points
- Meta will begin testing ads on its Threads microblogging service with a few companies in the U.S. and Japan, the company said in a blog post on Jan. 24, 2025.
- The experiment marks Meta’s first run at generating revenue from Threads, which launched in 2023 to rival X, the company formerly known as Twitter that Elon Musk purchased in 2022.
- Some investors have said they believe Threads could generate as much revenue as Twitter did prior to Musk’s acquisition. In 2021, Twitter’s annual revenue hit $5 billion.
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