Without fanfare or notice often dedicated to its new features, Airbnb has quietly given hosts the option to offer new Experiences for the first time since pausing the submission of new offerings back in April 2023 – and four months ahead of the prior plan to bring them back in 2025.

According to Phocus Wire, “Back in 2022, Chesky had called experiences a ‘major investment’ area for the company – yet it was a year later that Airbnb paused allowing new experiences on the site. In May this year the company alerted about 5,000 tour and experience operators that their offerings were being removed from the platform because they did not meet the company’s standards. That news came one month after Airbnb launched its Icons products – what Chesky described as a ‘new category of extraordinary experiences’ that in some cases also include a stay. Then in August while sharing the company’s Q2 financial results, Chesky said Experiences would come back in 2025 as part of the company’s expansion beyond stays.

At the time Chesky outlined some of the key factors for Experiences moving forward – including that they need to be affordable, they need to be exclusive to Airbnb and they need to be marketed with videos. And he said, ‘… we’re going to completely reimagine our search and discovery engine to cross-sell experiences after you book a home.'”

While Airbnb did not announce the re-launch, the company confirmed the option went live Tuesday.