Brand USA’s new CEO Fred Dixon sets the tone for Travel Week 2024 from London. In this episode, he begins to outline his bold vision for the future of Brand USA, the landscape of inbound tourism, and how the U.S. can maintain its competitive edge.

"We're no longer talking about recovery – we're talking about new records...As we look ahead to 2025 and to once again setting new records for inbound visitation, it marks a new day for the industry," he said. "Now 2024 is set to deliver almost 77 million international arrivals, and we are well on our way to setting a record for the forecasted 87 million arrivals by the end of next year. This puts us on pace to exceed the National Travel and Tourism Strategy goal of 90 million visitors yearly by 2026."

For a record-breaking in-person audience of 216 tour operators, 74 media, and 350 destination and travel partners, Fred touches on market analytics including inbound visitation projections, the current competitive climate and upcoming market opportunities for U.S. destinations.

Listen here.