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Core Courses
October 19-20, 2024

Destination Advocacy and Community Relations
Instructors: Cassandra McAuley, CDME, Managing Director, MMGY NextFactor
John Groh, CDME, President and CEO, Rockford Area Convention & Visitors Bureau
Destination Marketing & Sales
Instructors: Cody Chomiak, CDME, Vice President of Marketing, Travel Manitoba
Tom Loftus, CDME, Vice President of Marketing, Richmond Region Tourism

Elective Courses
October 21-22, 2024

Destination Organization Financial Management
Instructors: Mike Zumbaugh, CDME, Chief Financial Officer, Visit Estes Park
Chris Kipper, CDME, Chief Financial Officer, Louisville Tourism
Human Resources and Culture Transformation
Instructors: Linda John, CDME, VP Travel & Hospitality Practice, Fired Up! Culture
Meg Winchester, CDME, Senior Advisor, Fired Up! Culture
Jennifer Johnson, Vice President of Operations, Monterey County Convention & Visi