Co-hosts Jess and Jacqueline talk to Shannon Hall, an influencer using the handle @heyshannonhall about goals and values in tourism marketing. Shannon’s brand is driven by values such as rural travel, outdoor experiences, and environmental sustainability. This episode dives into how she bases her collaborations on goals and values that match with her brand and how others can do the same. The Influencer Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Jess Darrington and Jacqueline Crane and produced by the team at Relic. Music is Good Times by Scott Holmes. About Hey Shannon Hall www.heyshannonhall.com Instagram About Relic www.relicagency.com Facebook Instagram Twitter The Influencer Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Jess Darrington and Jacqueline Crane and produced by the team at Relic. Music is Good Times by Scott Holmes. To learn more about the Destination Marketing Podcast network and listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.