Values and goals are necessary when approaching a collaboration between influencer and destination. Hear Jacqueline talk about how destinations define goals and look at influencer values. Listen to Jess talk about influencer brand values and the various goals for a one-time collaboration versus a long-term brand ambassador program or partnership. The Influencer Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Jess Darrington and Jacqueline Crane and produced by the team at Relic. Music is Good Times by Scott Holmes. Follow Influencer Marketing for Destination on Social Media! Instagram Twitter Pinterest About Relic www.relicagency.com Facebook Instagram Twitter The Influencer Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Jess Darrington and Jacqueline Crane and produced by the team at Relic. Music is Good Times by Scott Holmes. To learn more about the Destination Marketing Podcast network and listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.