It’s not enough to be a travel influencer with the growth of influencer marketing. Influencers need to identify their niches so destinations can partner with the best person for campaigns and both parties can have success. Jacqueline and Jess start by defining niches and end with discussing both common and emerging niche categories.  Timeout for Trends  Business Insider stated travel niches have become very important. For nano-influencers, this is great because they can have a big influencer over a smaller niche category according to Influencer Marketing Hub.  Follow Influencer Marketing for Destinations on Social Media! Instagram Twitter Pinterest About Relic www.relicagency.com Facebook Instagram Twitter The Influencer Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Jess Darrington and Jacqueline Crane and produced by the team at Relic. Music is Good Times by Scott Holmes. To learn more about the Destination Marketing Podcast network and listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.