Most Destination Marketing pros understand the power of video to drive brand identity and awareness. But, most don't work on as many levels at Visit Tri-Cities' CEO Michael Novakovich. On this roller-coaster episode of DMOU, Michael shares how his team has embraced video as a brand tool and provided pandemic safety messaging on behalf of area health officials...not to mention how his 40+ member Board rocks. Plus, you'll get an insider's look at his time with the Destinations International House Band and his experience as an alt-grunge drummer in the Bonus Round. Fun stuff...enjoy.