Tourism Ottawa's Michael Crockatt is our guest on this fascinating look into how his DMO is finding innovative ways to drive business and diversification in Canada's Capital Region. You'll hear about their recent foray into live streaming concerts exclusively into area hotels to encourage overnight stays...as well as their work in launching the global Hybrid City Alliance to drive meeting and convention business. He also shares the work their DMO has been doing through its Indigenous Tourism Entrepreneurship Training initiative, both opening business opportunities and sharing the cultural heritage of the Algonquin Anishinaabe Nation.