As the Destination Marketing sector began to seriously address inequality and diversity after the Summer of 2020, SearchWide Global helped develop an organization that would go beyond "committee work" to actually address the challenge before us head on, 24/7. That organization is Tourism Diversity Matters and CEO Greg DeShields returns to DMOU to share the genesis story, their successes with DMOs to date and where the organization intends to be by 2023, providing the tools and expertise for DMOs to be their best. It's an inspiring (and fun) conversation. Join us.