Say "High Value Visitor" to most and it sounds somewhat (if not outright) elitist...but not to former Colorado Tourism Office CEO Cathy Ritter. In this episode, she shares several new, inspiring  definitions for "High Value." She also discusses how "Dispersive Travel" benefits virtually everyone, her ground-breaking "Colorado Cares" initiative...and how she landed her first State Tourism Director post in Illinois in the '90s. It's 30 minutes that just may change the way you view the future of Destination Marketing.