tting resolutions for the New Year. From ditching the reliance on paid media to preparing for the Department of Government Efficiency and more, these are crucial insights that destination marketers need to know heading into 2025.

Aside from the resolutions themselves, one of the biggest reveals of the episode is that Relic will be rebranding to Brand Revolt and shifting its focus even more towards using content pillars to build communities around brands.

“We really believe that the best strategy to build a future for the destination and to ensure the security of the future of the destination is to build a community around your brand and paid media centric strategies just don’t do that.” – Adam Stoker

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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt’s services, please email adam@thebrandrevolt.com or visit www.thebrandrevolt.com.

To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@thebrandrevolt.com.