3: The Wheel of Destination Strategy

For this episode, we want to introduce Cassandra McAuley, Vice President, Communications & Stakeholder Engagement at Tourism Calgary. For today, we wanted to dive into 2017 Cassandra and the unveiling of the 10 year, Destination Strategy. To learn more about the inflection, the research, and undertones that lead to such a monumental long-term investment and pivot for her destination.

Tourism Calgary: https://www.visitcalgary.com/industry-partners/destination-development/destination-strategy

Destinations International: https://destinationsinternational.org/

The Architects of Destination Advocacy Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Andreas Weissenborn and Jack Johnson and produced by the team at Relic.