On this week’s episode of The Destination Marketing Podcast, Adam is joined by returning guest Will Seccombe. Having gone through a recent career change, Will gives us an update on his new role at Intentful and how he’s been focusing on AI and content creation over the past several months. He talks about a project he’s been working on called “Undiscovered America,” a television show highlighting destinations around the country, and how he’s utilized artificial intelligence tools to increase his efficiency and productivity with the show.

“Connecting with the people and the places that tell really compelling stories about a destination, rather than things that you would normally include in a thirty-second commercial, allows you to connect with not only the destination but also the audience.” -Will Seccombe

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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.

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