On today’s episode of the Destination Marketing Podcast, Adam sits down with Darren Rudloff, principal at Rudloff Solutions. Darren’s extensive background in the destination marketing industry makes him the perfect guest to talk about why it’s so important to base your advertising campaigns on research. He and Adam discuss why so many destinations miss the mark and how potential mistakes can be remedied by taking a step back and looking closer at your target market.

“Don’t just do what you’ve always done. Carefully consider what your community needs. Really take a deep dive and look at your problems and set out to solve the problems as opposed to just — we’re a marketing organization, we’re going to do what we do. Try to solve your community’s problems to make it a better place.”

Rudloff Solutions

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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.

To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.