In this week’s episode of The Destination Marketing Podcast, Adam interviews Stacie Granum, the Chief Strategy Officer at Visit Rapid City. They discuss destination stewardship and the steps that Visit Rapid City has taken to improve its community and tourism economy. Stacie emphasizes the importance of involving the community in the destination planning process and shares how they changed the terminology from “sustainability plan” to “stewardship plan” to better resonate with stakeholders.

“How are we going to care for this place so that in the long run, we’ve got a very solid tourism economy but we’ve got a healthy community? Happy residents, happy visitors.” -Stacie Granum

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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.

To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.